The Life of Batch 52470

Monday, November 10, 2008 by: allison

For their Fall Gala, AIGA put out a challenge for its members: design a wine label for Clos du Vall 2004 Stags Leap District Cabernet Sauvignon.

We decided to bring some digital thinking to the competition. We were inspired by two ideas: one, Bruce Sterling’s concept of a Spime and second, the locovore sensibility of understanding where one’s food comes from.

Our label has two elements: a physical label featuring the batch code, and a companion site. By entering this code the user is immersed in the vin-ography of this batch: history, tasting notes, appellation, weather data, process photos, as well as comments from the community.

Gala guests loved the experience, and the additional layer of story that took it way beyond traditional label design. We were pleased to see that our digital touch was well received by the crowd. Check out the prototype here.

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