Odo-prez Jay Wolff talks to Adobe re:SoDA

Thursday, May 08, 2008 by: Jacquie

SoDA’s premiere sponsor, Adobe, asked Jay to shares his thoughts on SoDA and how it intends to help move our industry forward. “SoDA will be focusing on the issues that are truly unique to the digital space, that need to be addressed for everyone to prosper, and that threaten—if unchecked—to take the whole system down. These uniquely digital issues are: Ever-increasing technical complexity. Most of our clients want us to produce in a few weeks what it took YouTube, Facebook or Google to do over many months. Flattering, but unrealistic.” Read the interview >>

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