Nike Skateboarding Wins American Design Award

Thursday, June 12, 2008 by: Jacquie

Nike Skateboarding scooped an American Design Award, winning first place in the 2008 Winter Semi Annual Design Contest in the Web Design/ Flash category. So far this year, the website (our third for Nike Skateborading) has been a finalist for a Cannes Lion (clothing, footwear & accessories) and a Webby Award (best sports website).

We built the new site in Flash for fluid interactivity, yet it’s designed and built for speed—to be responsive and fast-rendering like HTML. The focus is mostly on great content, but we also wanted the site to be useful –for skaters and Nike Skateboarding. For example, we made a Yahoo! map mash up that shows every skate store that carries NikeSB. Then we hooked everything up to a CMS that makes it simple for either Odopod or Nike Skatebarding to add to the site: new photos, videos, products, stories… whatever. This is what really keeps it fresh.

See for yourself >>

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