IDEO Eyes Open

Tuesday, March 11, 2008 by: Jacquie

The underlying premise of Eyes Open stems from an IDEO core value: by looking at something with fresh eyes, it becomes much more interesting. The Eyes Open website takes this concept, initiated in two “guide” books (Eyes Open: New York and Eyes Open: London) and extends it by publishing unique experiences shared by IDEO staff and friends, and offering site visitors the opportunity to submit their own unique experiences in text and imagery.

Odopod created a site structure and interaction model that is clear and functional, and we extended the friendly, approachable design of the books into a simple, yet elegant and well-crafted visual language for the site. See for yourself...

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