Pepsi Air Guitar
Tuesday, April 17, 2007 by: xande
My friend Santana Dardot from Sapien, a small design and web developing shop in Belo Horizonte just launched this super cool project for PEPSI Brasil which is basically the user controlling an instrument using a webcam. It is motion sensitive. The intensity of what you do in front of the camera will dictate the experience.
Pepsi Musica is in Portuguese but it’s worth to try.
Sapien was responsible to develop and implement the technology. Almap/BBDO’s role was creative direction and information architecture.
Filed under: Inspiration, Code
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